Why Should Churches Use Email Marketing and Social Media?
Analytics are the biggest reason a church should use email marketing and social media.
As the Pastor of the church you now know who opened the email. You know who read it more than once. You know who clicked through for the rest of the message. You know if they downloaded the additional teaching that was offered by pdf. You know the leaders who forwarded the invitation for the upcoming events and you know if they are getting it!
By utilizing a social media plan from within the church you can tell other things as well. You can pinpoint your up and coming evangelists, prayer warriors and future leaders simply by watching how they engage with the tools that are offered to them. You can measure peoples response to your sermons by what they post and you can tell if a message hit home.
After an outreach follow up emails can be sent out to new believers reinforcing aspects of their new found faith. These emails can teach, encourage and motivate the new Christians return visits. And best of all, you can tell if they opened them, and if they were interested enough to click through for the offered information. These are powerful tools that you can track the results from!