Why Is It Important To Be An Early Adopter Of Google+?
Wikipedia says “An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.”
Being a trendsetter today in business, in technology and in social media is important. These days trendsetters all also called “thought leaders.” Identifying yourself or your company through blogging, article writing, and posting on multiple channels creates influence and credibility.
Unless we have a sudden global disaster such as aliens landing or a flood of Biblical proportions Google+ will leap forward as the new social media channel of the future over the next few months.
Of course there will be those who don’t get on board the ark immediately but as the rain starts to fall and the doors of other social medias begin to be dwarfed under the flood waters most will see the light and swim for the biggest floating ship.
When Facebook got started (not that long ago), there were those who said it was folly and a waste of time and they did not engage. Some thought they were too old. Others thought they were too busy. But in time busy business people began to realize that their businesses could benefit from some Facebook exposure. And today the fastest growth area for FB is women age 55-65. Why? Because they are really the only ones left outside that boat.
Some businesses that adopted Facebook and Twitter early got huge followings with that social media channel and a few have even learned how to turn those numbers into hits onto websites and even traffic into hard locations. Others are still struggling to learn the basic language and have not even figured out how to post regularly or why they should.
But here is your big chance. You see today is a new day. Google+ is brand new. So everyone is once again on equal footing. None of your competitors have figured it out yet. So there are great advantages of being an early adopter.
You can be first. You can make the biggest Circles. You can figure out how to use it to get 10 of your potential clients together in a live chat experience to cover your exciting new service before anyone else even invites those business people to the table. The real-time chat of Hang Outs could be the free service that eliminates your need for a webinar. Instant Upload could become your best friend and your practical application that changes your entire career.
Google is the big Kahuna today! They have the largest most popular search engine. They determine what the hoops are for the rest of us to jump through for search engine optimization. We get on page 1 when they say we get on page 1. Google+ is going to carry some weight, me thinks…
These are just a few things that could be utilized. Really it is all so new, who knows how this new channel could affect customer service? So much is relational now, and appreciation marketing is the wave of the future so how this impacts those trends is yet to be seen.
One thing is for sure though, every business that gets using Google+ is going to have an edge in the marketplace. So if you were not an early adopter on anything in your life, today is a good day to make a change.
If you need an invite to Google+ I will happily help you out.