Social Media And Websites Survive The #abflood
Social media and websites survive the #abflood and every other disaster that comes their way.
The pictures on Facebook and the tweets on Twitter remain, the history of the hashtag created for the event is still there five years later. The websites, the YouTube videos, the shares on Google+, the blogs, and the posts on LinkedIn are there. A couple years ago after fires ravaged Slave Lake a client wanted to know about how they could contact people in the area to start offering aid when all the phone lines were down. Simple. The websites are still up after the disaster. The social media sites are all still intact. The same is true for downtown Calgary right now as well as High River and US states devastated by last years hurricanes and tornadoes.
Businesses that did volume from sales online may still be making sales after a great catastrophe depending on where they are sending their product from. Websites and social media sites as well as records kept on the cloud are still safe. Today this is a method of diversification that was not available to the common man in times past.
This last week lives were saved during abflood because of social media.
People saw the postings coming in from Canmore, Turner Valley, Black Diamond and Bragg Creek and they got out of the way! News feeds from the CBC and CTV and many others kept people up-to-date minute by minute. Hashtags #abflood and #yycflood had thousands of individuals following the progression of the water and the crisis coming. Calgary responded in record time and there was very little loss of life. Isn’t it amazing? What a world we live in today!
Social media assists in abflood recovery.
Now after the flood the enormous work of cleanup is going on. Once again social media is sending out the messages and coordinating the efforts. Every few minutes I am seeing messages go across Facebook and people are answering our tweets and messages are landing in our email and LinkedIn inboxes. Our client the CIBN has been using social media to put volunteers together with the downtown businesses that need them and has added pages to their website offering tax write offs to those that help out. None of this speed and access would have been possible a few years ago. People talk about how these things have invaded our lives and to a large extent they have, but they do offer benefits for fast response and crisis interaction that we never had before.
If this #abflood disaster had happened even ten years ago the Calgary Stampede would have been immediately cancelled. There would have been no way to coordinate the huge effort of people to get things done in time. Today the feat seams possible because people can be brought together quickly. Resources can be pooled and experts can be found at lightning speed. Mayor Nenshi is no stranger to using Twitter and other online tools so the Calgary Stampede 101 Come Hell Or High Water initiative was born and moved forward quickly. He was able to draw upon the websites, the Twitter following, the hashtags and more to accomplish a miraculous project in a legendary time table because of the work that was done before the #abflood. What if he had no website? What if he had no Twitter following? What if there was no Facebook page?
An old proverb tells us not to put our wealth into things that depreciate but to store it up where moths can’t destroy it. Websites and social media don’t float away and they don’t burn up! Moths and plague won’t get them either. Invest in these things because it not only defines who you are as a person and a company, it also lasts in a place that is outside of the natural disaster zone.
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