Soon elections will be coming up and as a candidate there are a few things that you should know about social media to help you get the votes that you need.
Social media is not the ‘end all and be all’ of the campaign. One still needs to put out signs, shake hands, run adds and do all the things that they did in years past. However, social media is like having another tool in your tool kit. If you don’t use it, do you think that it is possible that you would be missing out? Consider the last few elections both here and in the US. Do you think social media was a factor in getting Obama elected? Nenshi? Premier Redford?
This last weekend I was privileged to sit and listen to Stephen Carter (Nenshi and Redford Campaign) and Troy Wason (Doug Griffith campaign) who have both achieved great results utilizing this tool along with all of the other traditional campaign methods. They had absolutely brilliant ideas that every candidate would want to know.
At Loyal2U we also have some groundbreaking techniques that could really assist your campaign. Here are a few free tips. (Just a few in case the competition is reading this, we are only handing out the basics.) If you like them, give us a call. 403-818-6467. We can bring our team to assist you or simply have us come and train your volunteers to get the biggest bang in your riding!
1. Have a Facebook fan page. A separate one from your personal page.
2. Have a Twitter page and build up the count with as many local people as possible. (We can do that for you.)
3. Have a LinkedIn account and build your profile up. (We can do that too and get you up to 500 connections in a few weeks.)
4. Use videos – they can be very simply added to your platform.
Remember that just because you may not be personally using these social media channels, lots of other people are. This is just one more place where you can find them. The fastest growing market for Facebook right now is women ages 55+ and the average user of Facebook is on it four and a half hours a week. So there is huge opportunity for engagement.
The above tips are the basics. Our trained staff can help create the content that you need, get the message out in front of the people that need to see it, and train your staff and volunteers to be social media machines that spin potential voters right into your vortex. We can help you take the data and form the content to fit your demographics in Alberta ridings. We have help for those with both large and small budgets.
The sooner you get started the better. In order to be successful with social media you need to have an online presence. We are very good at building an online presence in a short period of time, but every second counts.