Don’t make this mistake in marketing. Don’t think it has not been working – therefore it does not work. If it has not been working, perhaps you need a fresh perspective and some tweaking. Some of what you are doing may work better if only a couple of small components were added. If your marketing plan was put together more than two years ago, it needs to be reworked. Facebook is a completely different animal than it was only one year ago. LinkedIn is a game changer and if you are not using it as part of your ongoing strategy you [...]
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Soon elections will be coming up and as a candidate there are a few things that you should know about social media to help you get the votes that you need. Social media is not the ‘end all and be all’ of the campaign. One still needs to put out signs, shake hands, run adds and do all the things that they did in years past. However, social media is like having another tool in your tool kit. If you don’t use it, do you think that it is possible that you would be missing out? Consider the last few elections [...]
You just put out a lot of money to be part of a trade show. So now what do you do with that big box of leads? Some of those people just wanted your prize that you offered in the draw. So how do you try and figure out which ones are qualified leads? If you are above average at lead generation you may have written on some of them when they came in. That will help. Though many may not be in your target market today, they may be in your target market next year. So how do you keep [...]
7 - 14 Touches To Get The Sale Whether we are promoting our own business ideas or trying to sell for someone else it is important to understand the simple laws of number and averages so that we do not become discouraged. The fact is not everyone will buy. Another fact is most won’t buy immediately. That is just the way it is. So get over it! One must stay motivated and carry on. The success will come if we do not give up and if we understand the laws of the numbers we will keep at it. We cannot [...]
You can get there. only if you know where you are going! Goal setting is a powerful tool to use in life and in business. It is especially important for social media. We need to have a plan in order to achieve consistency and consistency matters when we are trying to generate new leads with any online strategy. To get started, physically take out a pen and paper and we will start charting a course. If we do not make a plan to succeed we will fail by default. Often the difference between the wildly rich and the incredibly poor is [...]
Every culture and every sub-culture has their own language. Whether we are talking to seniors or to teenagers makes a big difference in the words that we use and even the body language that we communicate with. IT has it’s own language and that crosses over into the world of social media on an ongoing basis. Although “techno-geek” may be fun when we are excited about the new applications of Hootsuite or the latest software to hit the market, but if we are selling these ideas to non-techies we need to clean up our talk. The average business person gets cross-eyed [...]
Do you think that we will sell cars the same way in five years that we are doing it today? Will we sell services like life insurance the same way? What about real estate? Other large ticket items? Perhaps you are in a B2B market doing a large volume of business every year, but have you noticed that things are changing? Did you know that your potential clients are looking for you on social media channels? Did you know that they are talking about you there, whether you are there or not? Have you realized yet that they are also looking [...]
Emailing done well, added to a social media campaign that is also done right, has a powerful impact on the sales register and it is part of a larger successful internet strategy. High quality, well written innovative emails can be used in a variety of ways. Here are a few reasons why email marketing still rocks: You can tell who opened your email. You can tell if they liked something enough to click through for more information, which is important information for your sales teams. You can see who watched your video. You can train clients to follow you on all [...]
Getting Started with LinkedIn can be intimidating if you have not already been using this social media platform, but don’t worry it is actually pretty easy. The hardest thing for a business owner is just getting the time to sit down and get at it. Try to give yourself an hour to get through the process and get it set up right and then it will be easy to maintain in a few minutes a day. LinkedIn can be very profitable for making appointments, building pre-client relationships, staying in contact with your customers and learning more about your own industry. Overall [...]
Who Needs Facebook? Everybody and their dog needs Facebook. The average Facebook user is on it four and a half hours a week or more. It comes to their phones. The messaging and the posting goes on and on. CEOs and Engineers may be on it less, but don't believe their lies. They are there too. They are checking on their grandchildren if nothing else. Should My Business Be On Facebook Yes. Just about all businesses should be on Facebook. If your market uses Facebook then obviously you should be there too. You can run such simple, inexpensive and beautiful ads [...]