You are knowledgeable about your industry and although there may be other knowledgeable people who are your competitors very few of them are bloggers. That means there is very likely an opportunity for you to stand out from the crowd and identify yourself as an industry leader. Even though you are very busy this is something that Loyal2U can do with you, or on your behalf. It is a very lucrative for your business.
Both B2B and B2C companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages. Where do you get those extra pages? By consistent blogging of course!
Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.
Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads. This is a very reasonable expectation for even a solo-preneur with a little planning.
B2B companies that blog 1-2x /month generate 70% more leads than those who don’t.
Small businesses with less than 10 employees tend to make the biggest financial gains in the shortest period of time through blogging.
What Should You Blog?
A blogging strategy needs to be created for your business. A lot needs to be considered. Who is your target market? What are the kinds of information that would draw that market? It may not be all about what you do, or there may be more than one strategy.
For example, let’s say you have a store that sells Herbs and Healthy Food Alternatives. Should you write only about herbal products? Perhaps your research shows that your target market is mainly people over the age of 40 and that those people are also interested in exercise, outdoor activities, juicing, and that many of them are golfers or that they are dog owners. Your blogging strategy may include you writing about some of those things, or it may involve guest bloggers or collaborations with those that do those things.
At Loyal2U we develop a complete blogging strategy that may be directly about your business offering or it may be to attract prospects from cross markets who are buyers for your industry.
When it comes down to getting the writing done, don’t worry we have a strategy for that as well. It may involve you writing, it may not. If you are too busy, or if writing is not your thing, that does not mean you can’t have a powerful blog offering. We can interview you, your clients, or do research about your industry and write pieces for you. There is always a way to get it done. In your first month with us we will get some blogging done, and if you are on a long-term program you will have at least 4 blogs a month done for you. You will never have writer’s block again!
How To Blog
Your blogging strategy is different for each kind of business and also we need to consider what your goals are. If your goals are to get 4 new clients a month, the strategy is different than if you need 50 new clients a month. If you want to be quickly recognized as an industry expert the number of blog followers and the platforms with the most followers are going to be very important. If you want to run for politics and gain thousands of people very fast, your strategy and your platforms are going to matter.
One can write articles on LinkedIn. If you have a lot of connections on LinkedIn this can give you an edge to put new content up there regularly.
If you have a WordPress website already in place and you want to expand your blog, or add a blog category to it, this is a great way to get Google to recognize the value of your website and to rank you higher. It is also easier to prove you own the content if you post it there first and share it to your Google profile.
You can run a blog on a Blogger site as well.
You may one to utilize one of these, or you may want to use them all and even more. It greatly depends upon what you want to accomplish, who you want to reach, and what your budget is to get the job done.
If you want to be rich and famous, it is possible. One just needs to have the right plan.