10 Beginner Steps For Using LinkedIn

Getting Started with LinkedIn can be intimidating if you have not already been using this social media platform, but don’t worry it is actually pretty easy. The hardest thing for a business owner is just getting the time to sit down and get at it. Try to give yourself an hour to get through the [...]

Do You Have A Good Follow Up Plan?

Why would you spend $30 000 on a booth at a trade show, collect all those email addresses and then do nothing with them? A few weeks ago I went to the Home & Garden Show in Calgary. Then I visited the Lethbridge Home & Garden Show. They were both really good shows, and honestly [...]

Use “Social” Media For Social Gold!

“Social” media is social. That is why it is called “social.” Social media is all about the relationships. That is why the people are on Facebook 4 1/2 hours every week on average. That is why they are engaging on blogs and by Twitter. They desire the interaction with human beings. Business wants to reach [...]

First Get Over It – Then Choose Wisely…

  It is amazing to me that small business owners are sometimes more savvy in the use of the internet than large companies who have unlimited budgets. It is also a phenomenon that many in government are not familiarizing themselves with useful tools at all. I wonder if they feel that they are already in [...]

Creating A Great Follow Up After A Networking Event

  So you got all dressed up and you went out to a networking event and you even managed to get about thirty business cards by the end of the mingling time. It seemed to be a great way to generate new qualified leads but now, what are you going to do with those leads? [...]

Big Picture Social Media Marketing

I was recently asked an interesting question. I was visiting a friend and I was bringing her up to date on recent events in my life including the sudden growth of my company. I had said something about how we had a service that most businesses needed and she asked me, “Don’t most companies have [...]

What Works?

  Last night a friend of mine was all worried about my business. She had read an “all knowing” article about how social media is not proving to have long lasting impact on brands in the market and she was very concerned that my business would suffer as a result.  I had to comfort her [...]

Don’t Make This Mistake In Marketing!

  Call us for a FREE consultation today! 403-818-6467 Don’t make this mistake in marketing. Don’t think it has not been working – therefore it does not work. There are answers  – you just have to try something different. If your marketing plan was put together more than two years ago it needs to be [...]

20 Reasons Why Email Marketing Campaigns Fail!

  Not long ago I was on LinkedIn reading an “expert’s” opinion about email marketing. The only problem is this person is not an expert in email marketing, he is an expert in IT if anything. Therefore he does not understand how permission based email marketing works, or why it works. In his opinion it [...]

Utilizing Employees And Social Channels To Reach Your Market

Do you think that we will sell cars the same way in five years that we are doing it today? Will we sell services like life insurance the same way? What about real estate? Other large ticket items? Perhaps you are in a B2B market doing a large volume of business every year, but have [...]