How You Should Be Dealing With CASL

Dealing With CASL First of all you need to know that the Canadian Anti-Spam Legislation is not good for your business and it is not good for Canadians. You should call your MP over and over and over again to reinforce that point. This law was passed under the guise that it would somehow stop […]

Our Online Success Stories

When we started Loyal2U a few short years ago we had only one large Facebook account that showed we knew anything about social media. Like most start ups we had a dream and a few good ideas and not much of a plan. Along the way we learned that the most important thing to us […]

#Hashtag #YourName

Hashtagging your name is a new guerilla online marketing strategy that can quickly get your name ranking high on Google page one. Twitter started the trend by putting the # symbol in front of trending topics a few years ago. Now the hashtag is being used to search for what we want not only in […]

10 Beginner Steps For Using LinkedIn

Getting Started with LinkedIn can be intimidating if you have not already been using this social media platform, but don’t worry it is actually pretty easy. The hardest thing for a business owner is just getting the time to sit down and get at it. Try to give yourself an hour to get through the […]

Do You Have A Good Follow Up Plan?

Why would you spend $30 000 on a booth at a trade show, collect all those email addresses and then do nothing with them? A few weeks ago I went to the Home & Garden Show in Calgary. Then I visited the Lethbridge Home & Garden Show. They were both really good shows, and honestly […]

Use “Social” Media For Social Gold!

“Social” media is social. That is why it is called “social.” Social media is all about the relationships. That is why the people are on Facebook 4 1/2 hours every week on average. That is why they are engaging on blogs and by Twitter. They desire the interaction with human beings. Business wants to reach […]

First Get Over It – Then Choose Wisely…

  It is amazing to me that small business owners are sometimes more savvy in the use of the internet than large companies who have unlimited budgets. It is also a phenomenon that many in government are not familiarizing themselves with useful tools at all. I wonder if they feel that they are already in […]

Sending Out Something Fun

In the Calgary market we have run into all kinds of opinions about how to interact with clients, staff and potential customers. Seasoned marketers are are becoming more challenged with the uprising of social media and the new online tools showing the potential of viral marketing. Innovative email marketing with the ability to “share” on […]

Our Email Archive

In some of our other articles under “Email Examples” we show you what we have been doing for some of our clients here in the Calgary market. This however, is a list of why you need to be doing this and doing it right with an archive of some of the emails that we send […]

Creating The Ultimate Christmas Newsletter

Have you been sending cards and letters for years? Have you wanted to, but you just never got around to getting it done? A traditional newsletter for many families has been a photo and a letter keeping their friends up to date with what has been going on in our lives but cards and stamps […]