Creating A Great Follow Up After A Networking Event

  So you got all dressed up and you went out to a networking event and you even managed to get about thirty business cards by the end of the mingling time. It seemed to be a great way to generate new qualified leads but now, what are you going to do with those leads? […]

Big Picture Social Media Marketing

I was recently asked an interesting question. I was visiting a friend and I was bringing her up to date on recent events in my life including the sudden growth of my company. I had said something about how we had a service that most businesses needed and she asked me, “Don’t most companies have […]

What Works?

  Last night a friend of mine was all worried about my business. She had read an “all knowing” article about how social media is not proving to have long lasting impact on brands in the market and she was very concerned that my business would suffer as a result.  I had to comfort her […]

Don’t Make This Mistake In Marketing!

  Call us for a FREE consultation today! 403-818-6467 Don’t make this mistake in marketing. Don’t think it has not been working – therefore it does not work. There are answers  – you just have to try something different. If your marketing plan was put together more than two years ago it needs to be […]

20 Reasons Why Email Marketing Campaigns Fail!

  Not long ago I was on LinkedIn reading an “expert’s” opinion about email marketing. The only problem is this person is not an expert in email marketing, he is an expert in IT if anything. Therefore he does not understand how permission based email marketing works, or why it works. In his opinion it […]

Avoid Boring For The Business Meeting Email

  For a successful internet strategy don’t cage your animals! Cute kids and animals sell. Think about it. What are the best commercials on television? Remember the dog from Taco Time? How many years ago was that? You still remember it! Dogs in beer commercials, tiger cubs in telecommunications commercials and cute kids eating cereal […]

Utilizing Employees And Social Channels To Reach Your Market

Do you think that we will sell cars the same way in five years that we are doing it today? Will we sell services like life insurance the same way? What about real estate? Other large ticket items? Perhaps you are in a B2B market doing a large volume of business every year, but have […]

Translating “Techno-geek” Into Common Language

Every culture and every sub-culture has their own language. Whether we are talking to seniors or to teenagers makes a big difference in the words that we use and even the body language that we communicate with. IT has it’s own language and that crosses over into the world of social media on an ongoing […]

Social Media Goal Setting

Goal setting is a powerful tool to use in life and in business. It is especially important for social media. We need to have a plan in order to achieve consistency and consistency matters when we are trying to generate new leads with any online strategy. So to get started, physically take out a pen […]

7 Hits To Get The Sale

    7 Hits To Get The Sale Whether we are promoting our own business ideas or trying to sell for someone else it is important to understand the simple laws of number and averages so that we do not become discouraged. The fact is not everyone will buy. Another fact is most won’t buy […]