Communication

/Communication

Translating “Techno-geek” Into Common Language

2018-08-23T14:16:51+00:00

Every culture and every sub-culture has their own language. Whether we are talking to seniors or to teenagers makes a big difference in the words that we use and even the body language that we communicate with. IT has it’s own language and that crosses over into the world of social media on an ongoing basis. Although “techno-geek” may be fun when we are excited about the new applications of Hootsuite or the latest software to hit the market, but if we are selling these ideas to non-techies we need to clean up our talk. The average business person gets cross-eyed [...]

Translating “Techno-geek” Into Common Language2018-08-23T14:16:51+00:00

Utilizing Employees And Social Channels

2018-08-23T14:25:35+00:00

Do you think that we will sell cars the same way in five years that we are doing it today? Will we sell services like life insurance the same way? What about real estate? Other large ticket items? Perhaps you are in a B2B market doing a large volume of business every year, but have you noticed that things are changing? Did you know that your potential clients are looking for you on social media channels? Did you know that they are talking about you there, whether you are there or not? Have you realized yet that they are also looking [...]

Utilizing Employees And Social Channels2018-08-23T14:25:35+00:00

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