First Get Over It – Then Choose Wisely…

  It is amazing to me that small business owners are sometimes more savvy in the use of the internet than large companies who have unlimited budgets. It is also a phenomenon that many in government are not familiarizing themselves with useful tools at all. I wonder if they feel that they are already in […]

Why Trade Shows May Or May Not Be Working

  Two years ago I invested heavily in trade shows and found to my horror that they were lots of work with little return. More recently I decided to visit 6 trade shows within a two week period as a consumer rather than as a vendor. At each market I visited a variety of businesses […]