Following Up After The Trade Show


You just put out a lot of money to be part of a trade show. So now what do you do with that big box of leads? Some of those people just wanted your prize that you offered in the draw. So how do you try and figure out which ones are qualified leads? If you are above average at lead generation you may have written on some of them when they came in. That will help. Though many may not be in your target market today,  they may be in your target market next year. So how do you keep [...]