LinkedIn For Marketing Power!

LinkedIn is a powerful marketing tool. The other day I got a strange call. The fellow on the other end had an accent that I was not familiar with and he wanted to know where the Calgary Business Network events were being held. I gave him the locations and he said he had never heard […]

Sweet Tweets

Social media can be an awesome way to gain more exposure for your business but you do need to grow a healthy following and then you need to maintain it. Consistency is where many businesses drop the ball. It is hard when business picks up to get those blogs done in a timely manner and […]

When Tweets Fly Away…

Have you ever said something that you wish you did not say? Aren’t you glad that nobody was there with a recording device to play it on YouTube over and over again? Business owners and politicians may not be so lucky these days. Today there are a lot of people up in arms about Official […]

Empire Avenue {EAV:06ad774ce6cf86be}

Is it just me or is there a new social media channel six times a day? Then there are 25 tools available a day as well. It is really hard to know which ones have any value. I often examine new ones when clients have a question or if it is recommended as useful by […]

Do You Have A Good Follow Up Plan?

Why would you spend $30 000 on a booth at a trade show, collect all those email addresses and then do nothing with them? A few weeks ago I went to the Home & Garden Show in Calgary. Then I visited the Lethbridge Home & Garden Show. They were both really good shows, and honestly […]

Following Up After The Trade Show

You just put out a lot of money to be part of a trade show. So now what do you do with that big box of leads? Some of those people just wanted your prize that you offered in the draw. So how do you try and figure out which ones are qualified leads? If […]

Use “Social” Media For Social Gold!

“Social” media is social. That is why it is called “social.” Social media is all about the relationships. That is why the people are on Facebook 4 1/2 hours every week on average. That is why they are engaging on blogs and by Twitter. They desire the interaction with human beings. Business wants to reach […]

First Get Over It – Then Choose Wisely…

  It is amazing to me that small business owners are sometimes more savvy in the use of the internet than large companies who have unlimited budgets. It is also a phenomenon that many in government are not familiarizing themselves with useful tools at all. I wonder if they feel that they are already in […]

Sending Out Something Fun

In the Calgary market we have run into all kinds of opinions about how to interact with clients, staff and potential customers. Seasoned marketers are are becoming more challenged with the uprising of social media and the new online tools showing the potential of viral marketing. Innovative email marketing with the ability to “share” on […]

Creating A Great Follow Up After A Networking Event

  So you got all dressed up and you went out to a networking event and you even managed to get about thirty business cards by the end of the mingling time. It seemed to be a great way to generate new qualified leads but now, what are you going to do with those leads? […]