The Magic Is In The Mix

People are talking a lot about social media. Some are saying that it is profitable for business while others are critical of all the hype. Most though would admit thy have not quite figured it all out. If we are just playing around on Facebook the chances are that we will not have much success. […]

Getting Started With Email Marketing

According to a survey done by B2B Marketers by Media email and social network marketing will be the fastest growing form of advertising used by Fortune 500 companies in 2011. An existing customer is 60% more likely to purchase more products and services so keeping in contact is extremely important. Email marketing can be cheaper […]

The “NEW” Email Marketing of 2011

My opening line at a business mixer use to be “Hi, my name is Kerry and I am in email marketing,” but not anymore. Why? Because people answer, “Oh, I already do that.” And the fact is: they don’t. Anyone with a computer these days sending out an email thinks they are doing email marketing. […]