Sending Out Something Fun

In the Calgary market we have run into all kinds of opinions about how to interact with clients, staff and potential customers. Seasoned marketers are are becoming more challenged with the uprising of social media and the new online tools showing the potential of viral marketing. Innovative email marketing with the ability to “share” on […]

Creating A Great Follow Up After A Networking Event

  So you got all dressed up and you went out to a networking event and you even managed to get about thirty business cards by the end of the mingling time. It seemed to be a great way to generate new qualified leads but now, what are you going to do with those leads? […]

Is LinkedIn Effective For You?

Out of all the various social medias LinkedIn is by far my ultimate favorite. It is hard not to like something that continuously brings me new business and even more importantly more real life friends. When I was brand new on LinkedIn only 5 months ago I had only 40 connections and our company got our […]

20 Reasons Why Email Marketing Campaigns Fail!

  Not long ago I was on LinkedIn reading an “expert’s” opinion about email marketing. The only problem is this person is not an expert in email marketing, he is an expert in IT if anything. Therefore he does not understand how permission based email marketing works, or why it works. In his opinion it […]

Utilizing Employees And Social Channels To Reach Your Market

Do you think that we will sell cars the same way in five years that we are doing it today? Will we sell services like life insurance the same way? What about real estate? Other large ticket items? Perhaps you are in a B2B market doing a large volume of business every year, but have […]

Social Media Goal Setting

Goal setting is a powerful tool to use in life and in business. It is especially important for social media. We need to have a plan in order to achieve consistency and consistency matters when we are trying to generate new leads with any online strategy. So to get started, physically take out a pen […]

7 Hits To Get The Sale

    7 Hits To Get The Sale Whether we are promoting our own business ideas or trying to sell for someone else it is important to understand the simple laws of number and averages so that we do not become discouraged. The fact is not everyone will buy. Another fact is most won’t buy […]

The Magic Is In The Mix

People are talking a lot about social media. Some are saying that it is profitable for business while others are critical of all the hype. Most though would admit thy have not quite figured it all out. If we are just playing around on Facebook the chances are that we will not have much success. […]

Bartering For Business

In today’s economy we need every advantage to bring in those new customers and we need to be purposed in our methods to keep them coming back. At Loyal2U we highly recommend using social media and email marketing to keep customers coming back, but how can we guarantee a steady flow of new business? What […]

Social Media Strategies For Large B2B Organizations

Social media is beginning to produce real and lasting results in a variety of industries and is therefore becoming the fastest growing form of marketing in 2011.  B2B organizations large and small are discovering this as a low cost measurable method of advertising that is showing a decent ROI and giving them a reasonable impact […]