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Reworking The Marketing Plan

2018-08-23T15:16:14+00:00

Don’t make this mistake in marketing. Don’t think it has not been working – therefore it does not work. If it has not been working, perhaps you need a fresh perspective and some tweaking. Some of what you are doing may work better if only a couple of small components were added. If your marketing plan was put together more than two years ago, it needs to be reworked. Facebook is a completely different animal than it was only one year ago. LinkedIn is a game changer and if you are not using it as part of your ongoing strategy you [...]

Reworking The Marketing Plan2018-08-23T15:16:14+00:00

Translating “Techno-geek” Into Common Language

2018-08-23T14:16:51+00:00

Every culture and every sub-culture has their own language. Whether we are talking to seniors or to teenagers makes a big difference in the words that we use and even the body language that we communicate with. IT has it’s own language and that crosses over into the world of social media on an ongoing basis. Although “techno-geek” may be fun when we are excited about the new applications of Hootsuite or the latest software to hit the market, but if we are selling these ideas to non-techies we need to clean up our talk. The average business person gets cross-eyed [...]

Translating “Techno-geek” Into Common Language2018-08-23T14:16:51+00:00

10 Beginner Steps For Using LinkedIn

2018-08-23T15:25:30+00:00

Getting Started with LinkedIn can be intimidating if you have not already been using this social media platform, but don’t worry it is actually pretty easy. The hardest thing for a business owner is just getting the time to sit down and get at it. Try to give yourself an hour to get through the process and get it set up right and then it will be easy to maintain in a few minutes a day. LinkedIn can be very profitable for making appointments, building pre-client relationships, staying in contact with your customers and learning more about your own industry. Overall [...]

10 Beginner Steps For Using LinkedIn2018-08-23T15:25:30+00:00

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