Following Up After The Trade Show

You just put out a lot of money to be part of a trade show. So now what do you do with that big box of leads? Some of those people just wanted your prize that you offered in the draw. So how do you try and figure out which ones are qualified leads? If […]

Offering The Right Mix

Have you ever subscribed to an email list only to be bombarded day after day with sales promotions? Have you gotten the ones that have heavy branding at the top and always the very same format week after week? Do you read them? Or do you just let them collect until a good Saturday comes […]