How Much Is Too Much Posting?

Consistency Marketing Posting excellent content with consistency can be very good for your bottom line. You can use this as an ongoing method of getting your sales vortex full and making your phone ring if it is done well. One of the common questions that we get when setting up new clients for their social […]

LinkedIn – Photo or Logo?

Photo or logo? Should one put a photo or logo on their LinkedIn profile? I usually don’t accept connection requests from people who do not put a real photo of themselves on their LinkedIn Profile. I believe in the concept so strongly that when I do corporate training I encourage others to follow the same […]

Following Up After The Trade Show

You just put out a lot of money to be part of a trade show. So now what do you do with that big box of leads? Some of those people just wanted your prize that you offered in the draw. So how do you try and figure out which ones are qualified leads? If […]

Sending Out Something Fun

In the Calgary market we have run into all kinds of opinions about how to interact with clients, staff and potential customers. Seasoned marketers are are becoming more challenged with the uprising of social media and the new online tools showing the potential of viral marketing. Innovative email marketing with the ability to “share” on […]

What Works?

  Last night a friend of mine was all worried about my business. She had read an “all knowing” article about how social media is not proving to have long lasting impact on brands in the market and she was very concerned that my business would suffer as a result.  I had to comfort her […]

Don’t Make This Mistake In Marketing!

  Call us for a FREE consultation today! 403-818-6467 Don’t make this mistake in marketing. Don’t think it has not been working – therefore it does not work. There are answers  – you just have to try something different. If your marketing plan was put together more than two years ago it needs to be […]

20 Reasons Why Email Marketing Campaigns Fail!

  Not long ago I was on LinkedIn reading an “expert’s” opinion about email marketing. The only problem is this person is not an expert in email marketing, he is an expert in IT if anything. Therefore he does not understand how permission based email marketing works, or why it works. In his opinion it […]

Translating “Techno-geek” Into Common Language

Every culture and every sub-culture has their own language. Whether we are talking to seniors or to teenagers makes a big difference in the words that we use and even the body language that we communicate with. IT has it’s own language and that crosses over into the world of social media on an ongoing […]

Social Media Goal Setting

Goal setting is a powerful tool to use in life and in business. It is especially important for social media. We need to have a plan in order to achieve consistency and consistency matters when we are trying to generate new leads with any online strategy. So to get started, physically take out a pen […]

Should I Get Rid of Facebook for Google+

  Apparently some people are taking the leap away from Facebook to get into Google+. Before jumping ship though, one might want to ask themselves a few questions. What was the performance of Facebook in the beginning? Are you really utilizing Facebook right now? Is there still potential there? Have you been connecting with people […]