Do You Have A Good Follow Up Plan?


Why would you spend $30 000 on a booth at a trade show, collect all those email addresses and then do nothing with them? A few weeks ago I went to the Home & Garden Show in Calgary. Then I visited the Lethbridge Home & Garden Show. They were both really good shows, and honestly I usually do not like trade shows and find them to be a waste of time, so if I was impressed it was really good. The attendance traffic was up. Venders seemed happy. Participants were engaged. It seemed that social media had been incorporated into the [...]

Do You Have A Good Follow Up Plan?2018-08-08T13:08:05+00:00

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