Do You Have A Good Follow Up Plan?

Why would you spend $30 000 on a booth at a trade show, collect all those email addresses and then do nothing with them? A few weeks ago I went to the Home & Garden Show in Calgary. Then I visited the Lethbridge Home & Garden Show. They were both really good shows, and honestly […]

Why Trade Shows May Or May Not Be Working

  Two years ago I invested heavily in trade shows and found to my horror that they were lots of work with little return. More recently I decided to visit 6 trade shows within a two week period as a consumer rather than as a vendor. At each market I visited a variety of businesses […]